DÉNUÉE: ammonia-free permanent hair colour

DÉNUÉE is the first and only water-based, ammonia-free hair dye that recreates the colour and shine of natural hair.

DÉNUÉE gives you the chance to improve ammonia-free permanent colouring services thanks to its revolutionary Aquagel technology that improves chromaticity and avoids the risk of opacity, saturation and overbleaching. Its new Aquagel texture offers you superior colouring services.

DÉNUÉE is an improvement in results: Precision and reliability with 100% natural mimetic results. A 100% sustainable, vegan and eco-friendly range

It’s a new range with 70 shades that mimic the colour of natural hair: Natural • Brunette • Ash and Pearl (.1) & (.2) • Gold (.3) • Copper, Red and Purple (.4) (.7) & (.8)

DÉNUÉE is the vegan hair dye that improves hair and the planet.

Reserved for professionals.

Mix DÉNUÉE ammonia-free permanent hair colour with DÉNUÉE Activating Cream in a 1:1.5 ratio.

• 1.7% (5,5 Vol.): to darken.
• 3.3% (11 Vol.): to tone or lift the shade by up to 1 level.
• 6.6% (22 Vol.): to achieve up to 100% grey coverage or lift the shade by up to 2 levels.
• 9.9% (33 Vol.): to lift the shade by up to 3 levels.

*The formulas in this hair colour range contain between 76-82% naturally-derived ingredients, depending on the shade.

DÉNUÉE comes with a revolutionary technology where science and nature come together:

• AQUAGEL technology: a powerful WATER-based pigment release system. The first technology that captures, retains and releases colour molecules in a gradual and controlled manner. It improves chromaticity and avoids the risk of opacity, saturation and overbleaching.

  Unlike conventional oils, Aquagel transports pigment to the hair’s inner structure and gradually releases it to deliver high-definition colour: sharpness of colour and chromaticity like those of natural hair.

• Botanical treatment and soothing therapy:

  • 8 botanical extracts that repair, seal and protect hair and scalp, giving better results in terms of chromaticity and sharpness of colour.
  • 1 powerful therapeutic mineral, calamine, which soothes and protects the scalp for utmost comfort

  The 8 botanical extracts of DÉNUÉE are: calendula, magnolia, Japanese camellia, cherry blossom, centella asiatica, white tea, bamboo and peony.

Unmatched colour due to its:

• Multidimensional effect
• Greater definition and sharpness of colour
• 100% natural coverage

Dénuée is a first-rate treatment because it delivers:

• Superior hydration
• Greater resistance
• Utmost comfort without any odour