{"id":2525,"date":"2025-12-11T08:04:19","date_gmt":"2025-12-11T07:04:19","guid":{"rendered":"https:\/\/montibello.com\/?page_id=2525"},"modified":"2026-01-26T11:55:43","modified_gmt":"2026-01-26T10:55:43","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.montibello.com\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"<h2>More than 50 years in the hair &amp; beauty industry.<\/h2>\n<h1>Our roots.<\/h1>\n<div>\n<p>Born in Barcelona in 1967 as a family business, our founders combined expertise in commerce and chemistry to create exclusively professional haircare products.<\/p>\n<p>Throughout our journey, we became professional hair colour market leaders in Spain and continued pushing forward, expanding our reach into professional skincare &amp; growing globally.<\/p>\n<p>Today, Montibello continues to empower beauty professionals and consumers around the world while honouring the values that have always defined us.<\/p>\n<p>We are dedicated to redefine beauty beyond the physical, creating innovative experiences that care for hair, skin, people, and the planet.<\/p>\n<\/div>\n<h1>Since 1967, innovating in beauty.<\/h1>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-1967-1.jpg\" alt=\"\"><\/p>\n<div>Company foundation<\/div>\n<p>1967<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-1970.jpg\" alt=\"\"><\/p>\n<div>Diapo becomes pro hair colour market leader<\/div>\n<p>1970<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-1975.jpg\" alt=\"\"><\/p>\n<div>Inauguration of new headquarters<\/div>\n<p>1975<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-1980.jpg\" alt=\"\"><\/p>\n<div>Expansion into skincare<\/div>\n<p>1980<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-2002.jpg\" alt=\"\"><\/p>\n<div>10.000 m2 logistics centre<\/div>\n<p>2002<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-2008.jpeg\" alt=\"\"><\/p>\n<div>Start of global expansion<\/div>\n<p>2008<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-2017.jpg\" alt=\"\"><\/p>\n<div>50th anniversary<\/div>\n<p>2017<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/montibello\/global\/wp-content\/uploads\/2025\/12\/history-2023.jpg\" alt=\"\"><\/p>\n<div>A new era in haircare with hop<\/div>\n<p>2023<\/p>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"page-hero\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/hero-story.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"padding_remove_bottom\":false,\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"More than 50 years in the hair &amp; 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