{"id":2523,"date":"2025-12-05T13:46:07","date_gmt":"2025-12-05T12:46:07","guid":{"rendered":"https:\/\/montibello.com\/?page_id=2523"},"modified":"2026-02-09T16:59:06","modified_gmt":"2026-02-09T15:59:06","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/www.montibello.com\/en\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"<h1>By passionate professionals, for real people worldwide.<\/h1>\n<div>Caring beyond beauty<\/div>\n<h2>We are dedicated to redefine beauty beyond the physical, creating innovative experiences that care for hair, skin, people, and planet.<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/why-we-do-it.jpg\" alt=\"\"><\/p>\n<h3>What we do<\/h3>\n<div>\n<p>Holistic care for hair &amp; skin, empowering people and protecting the planet.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/how-we-do-it-1.jpg\" alt=\"\"><\/p>\n<h3>How we do it<\/h3>\n<div>\n<p>Our passion drives everything we do: creating with care, innovating and empowering professionals to bring out the best in people and beauty.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/why-we-do-it.jpg\" alt=\"\"><\/p>\n<h3>Why we do it<\/h3>\n<div>\n<p>We believe in the transformative power of beauty to inspire, to drive change. Because beauty thrives on meaning and its deep connection to the people we serve and the world we share.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<hr>\n<hr>\n<h2>The 5 principles that define us.<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/principle-hair.jpg\" alt=\"\"><\/p>\n<h3>Care for hair<\/h3>\n<p><svg width=\"9\" height=\"9\" viewBox=\"0 0 9 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path class=\"the-vertical\" d=\"M4.49512 0.5V8.5\" stroke=\"white\" stroke-linecap=\"round\"\/> <path d=\"M8.5 4.49609L0.5 4.49609\" stroke=\"white\" stroke-linecap=\"round\"\/><\/svg><\/p>\n<div>\n<p>Our advanced hair solutions are designed to nourish and make hair \u2013 and people \u2013 shine. We create elevated experiences that deliver professional results. Because great hair days should be every day.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/principle-skin.jpg\" alt=\"\"><\/p>\n<h3>Care for skin<\/h3>\n<p><svg width=\"9\" height=\"9\" viewBox=\"0 0 9 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path class=\"the-vertical\" d=\"M4.49512 0.5V8.5\" stroke=\"white\" stroke-linecap=\"round\"\/> <path d=\"M8.5 4.49609L0.5 4.49609\" stroke=\"white\" stroke-linecap=\"round\"\/><\/svg><\/p>\n<div>\n<p>Skin reflects our story, reveals our emotions and connects us to others. It inspires us to create professional solutions and experiences that transform skin \u2014 and lives \u2013 so everyone can feel their best in their own skin.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/principle-professionals.jpg\" alt=\"\"><\/p>\n<h3>Care for professionals<\/h3>\n<p><svg width=\"9\" height=\"9\" viewBox=\"0 0 9 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path class=\"the-vertical\" d=\"M4.49512 0.5V8.5\" stroke=\"white\" stroke-linecap=\"round\"\/> <path d=\"M8.5 4.49609L0.5 4.49609\" stroke=\"white\" stroke-linecap=\"round\"\/><\/svg><\/p>\n<div>\n<p>We empower beauty professionals with sustainable, ethical solutions that drive results and growth. Together, as partners, we shape and redefine the industry. Real care for real people, by real people.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/who-we-are-consumers.jpg\" alt=\"\"><\/p>\n<h3>Care for consumers<\/h3>\n<p><svg width=\"9\" height=\"9\" viewBox=\"0 0 9 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path class=\"the-vertical\" d=\"M4.49512 0.5V8.5\" stroke=\"white\" stroke-linecap=\"round\"\/> <path d=\"M8.5 4.49609L0.5 4.49609\" stroke=\"white\" stroke-linecap=\"round\"\/><\/svg><\/p>\n<div>\n<p>We deliver high-quality, tailored products that enhance style, self-esteem, and well-being. We do our best so that people can look and feel their best.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/sustainability-chars.jpg\" alt=\"\"><\/p>\n<h3>Care for the planet<\/h3>\n<p><svg width=\"9\" height=\"9\" viewBox=\"0 0 9 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path class=\"the-vertical\" d=\"M4.49512 0.5V8.5\" stroke=\"white\" stroke-linecap=\"round\"\/> <path d=\"M8.5 4.49609L0.5 4.49609\" stroke=\"white\" stroke-linecap=\"round\"\/><\/svg><\/p>\n<div>\n<p>Our commitment to sustainability is embedded in our products and processes. From 99% natural ingredients, vegan formulas, and ecofriendly packaging, we constantly innovate to bring out beauty that\u2019s better for everyone.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"page-hero\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/01\\\/who-we-are-hero.jpg\",\"image_position\":\"top-center\",\"image_size\":\"cover\",\"padding_remove_bottom\":false,\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"By passionate professionals, for real people worldwide.\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":false,\"maxwidth\":\"xlarge\",\"title_color\":\"secondary\",\"title_element\":\"h1\",\"title_style\":\"h1\"}}]}],\"props\":{\"alignment\":\"left\",\"column_gap\":\"collapse\",\"css\":\".el-row{\\n    height: calc(80svh - 60px);\\n}\\n\\n@media (min-width: 960px){\\n    .el-row{\\n        height: calc(80svh - 100px);\\n    }\\n}\",\"height_offset_top\":false,\"height_viewport\":75,\"margin\":\"remove-vertical\",\"margin_remove_bottom\":true,\"row_gap\":\"collapse\"}}],\"name\":\"hero\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-small\",\"image_position\":\"center-center\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"slide-bottom-small\",\"content\":\"Caring beyond beauty\",\"margin_remove_bottom\":true,\"title_element\":\"div\",\"title_style\":\"h5\"}},{\"type\":\"headline\",\"props\":{\"animation\":\"slide-bottom-small\",\"content\":\"We are dedicated to redefine beauty beyond the physical, creating innovative experiences that care for hair, skin, people, and planet.\",\"margin\":\"small\",\"maxwidth\":\"2xlarge\",\"maxwidth_breakpoint\":\"m\",\"title_element\":\"h2\",\"title_style\":\"h1\"}}]}]},{\"type\":\"row\",\"props\":{\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"animation\":\"slide-bottom-small\",\"content_column_breakpoint\":\"m\",\"css\":\".el-element .el-image{\\n    width: 100%;\\n    height: auto;\\n    object-fit: cover;\\n    object-position: center;\\n}\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_align\":true,\"grid_column_gap\":\"small\",\"grid_default\":\"1\",\"grid_medium\":\"3\",\"grid_parallax_justify\":false,\"grid_row_align\":false,\"grid_small\":\"2\",\"icon_width\":80,\"image_align\":\"top\",\"image_border\":\"rounded\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"item_animation\":true,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"show_content\":true,\"show_hover_image\":false,\"show_hover_video\":false,\"show_image\":true,\"show_link\":false,\"show_meta\":false,\"show_title\":true,\"show_video\":false,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_margin\":\"large\",\"title_style\":\"h1\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Holistic care for hair &amp; skin, empowering people and protecting the planet.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/why-we-do-it.jpg\",\"title\":\"What we do\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Our passion drives everything we do: creating with care, innovating and empowering professionals to bring out the best in people and beauty.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/01\\\/how-we-do-it-1.jpg\",\"title\":\"How we do it\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>We believe in the transformative power of beauty to inspire, to drive change. 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Caring beyond beauty We are dedicated to redefine beauty beyond the physical, creating innovative experiences that care for hair, skin, people, and planet. What we do Holistic care for hair &amp; skin, empowering people and protecting the planet. 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