By passionate professionals, for real people worldwide.
What we do
Holistic care for hair & skin, empowering people and protecting the planet.
How we do it
Our passion drives everything we do: creating with care, innovating and empowering professionals to bring out the best in people and beauty.
Why we do it
We believe in the transformative power of beauty to inspire, to drive change. Because beauty thrives on meaning and its deep connection to the people we serve and the world we share.
Care for hair
Our advanced hair solutions are designed to nourish and make hair – and people – shine. We create elevated experiences that deliver professional results. Because great hair days should be every day.
Care for skin
Skin reflects our story, reveals our emotions and connects us to others. It inspires us to create professional solutions and experiences that transform skin — and lives – so everyone can feel their best in their own skin.
Care for professionals
We empower beauty professionals with sustainable, ethical solutions that drive results and growth. Together, as partners, we shape and redefine the industry. Real care for real people, by real people.
Care for consumers
We deliver high-quality, tailored products that enhance style, self-esteem, and well-being. We do our best so that people can look and feel their best.
Care for the planet
Our commitment to sustainability is embedded in our products and processes. From 99% natural ingredients, vegan formulas, and ecofriendly packaging, we constantly innovate to bring out beauty that’s better for everyone.